M-Gibes College of Business and Management, UK (MGCBM) is a business school based in Ghana, Nigeria, United Arab Emirates (UAE) and an administrative office in London, United Kingdom, giving International Students access to outstanding Business and Management Faculties from around the world.
No.12, Tetteh Okulley Street, Achimota Neoplan
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This course aims to develop learners’ understanding of a theoretical and practical understanding of processes and factors that influence the consumer behaviour of individuals and organisations.
By learning about how consumers make decisions, what motivates them, and how contexts and practices influence consumption, you will be able to strategically apply these insights to the creation of customer value and learn how to critique and challenge current marketing practices and consumer communications.
The learners will be able to evaluate how consumer research has been undertaken and develop their intellectual and analytical capabilities vis-à-vis interpreting cultural and societal trends, parallel to psychological consumer processes, to inform marketing decision-making.
Learners will:
The course is delivered 100% online via our eLearning site. Your Student login details will be provided once your enrolment is complete.
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