Contemporary Challenges and Strategic Marketing

Contemporary Challenges and Strategic Marketing

Categories: Professional Courses
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About Course

Overview

The aim of this course is to develop learners’ understanding of up-to-date knowledge of the business environment, and competitive dynamics and know how to integrate marketing strategy into an overall business strategy.

The course provides a comprehensive examination of all the major components of marketing strategies marketing and their integration into organisations for continued success in highly competitive markets.

Learning Outcomes

Learners will:

  • Understand the principles of strategic marketing management.
  • Understand the key innovative business drivers for organisational success.
  • Understand the models and process of analysing the business environment and design of Strategic marketing in different contexts.
  • Understand the process of implementation of Strategic marketing in different contexts.

Course Delivery

The course is delivered 100% online via our eLearning siteYour Student login details will be provided once your enrolment is complete.

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