Categories: Professional Courses
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About Course


This course aims to develop learners’ a practical introduction to digital and social media technologies (such as Twitter, Facebook, connected devices – the internet of things and affiliate networks) and their application within marketing.

The module examines the key characteristics of digital and social media and identifies the theoretical underpinnings such as issues of trust and customer engagement together with trends and usage patterns to provide a framework through which to understand and evaluate them. In addition, the module examines the legal and ethical considerations that marketing in a digital world raises.

This module teaches you a range of state-of-the-art tools and theories of how to use social media effectively to achieve your branding and communication goals. students will learn the scientific and strategic approach to marketing with hands-on implementation of online marketing and social media strategies.

Learning Outcomes

Learners will:

  • Understand the role of information technology and social media in digital marketing.
  • Understand the changing dynamics of an organisation’s environment and its impacts.
  • Recommend resource-led innovative approaches using digital marketing tools to contemporary digital marketing challenges
  • Understand how to develop digital strategies and an integrated social media campaign for a strategic relationship with the customers.

Course Delivery

The course is delivered 100% online via our eLearning siteYour Student login details will be provided once your enrolment is complete.

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