Strategic Brand Management

Strategic Brand Management

Categories: Professional Courses
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About Course


This unit aims to develop learners’ understanding of the key principles that underpin managing brands and brand equity. The module enables you devise a strategic approach to branding for product/service level consistent with the corporate brand. The learners will develop an understanding of how to do marketing from a branding perspective.

The learner will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. The learners will also learn important issues involved in building strong brands and in maximising the value of existing brands in various industries and sectors.

Learning Outcomes

Learners will:

  • Understand the concept of brand and how branding relates to other areas of marketing including, sustainability and corporate communications.
  • Understand branding models, brand equity, brand personality, corporate reputation and corporate communication and their interrelations.
  • Understand the process and factors related to developing and enhancing brand image over time.
  • Understand the development of brand management strategies to meet marketing objectives.

Course Delivery

The course is delivered 100% online via our eLearning siteYour Student login details will be provided once your enrolment is complete.

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