Tag: Competitive Advantage

Strategic Brand Management

Overview This unit aims to develop learners’ understanding of the key principles that underpin managing brands and brand equity. The module enables you devise a strategic approach to branding for product/service level consistent with the corporate brand. The learners will develop an understanding of how to do marketing from a branding perspective. The learner will

ONLINE MASTERCLASS: Corporate Strategy & Competitive Advantage

Overview This Masterclass is for aspiring global leaders, entrepreneurs, managers, executives and directors who play important roles that heavily impact the success of organizations, establishments and geographical regions. This Masterclass combines unparalleled thought leadership with an overview of best practices, tools, and frameworks that will ensure effective success and fit into your organization’s design. This

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